For over sixty years since its founding, Yamazaki Baking has significantly broadened its operations. Today, the company's lineup centers bread, sweet buns, Japanese-style confectionery, Western-style confectionery, processed bread and prepared rice and side dishes, as well as jam, desserts and prepared foods in retort pouches. Companies in the Yamazaki Baking Group manufacture a wide variety of products, including biscuits, crackers and sembei (rice crackers). These products are sold nationwide through supermarkets, convenience stores and other sales channels. Yamazaki Baking has also developed its own licensed stores — convenience stores and bakeshops, the latter of which sell products made both on- and off-site — enabling it to respond to increasingly diverse consumer needs and changing market conditions.