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Yamazaki Baking Co., Ltd., was established in 1948. Over
time, the company introduced the latest baking equipment and
technologies developed in Europe and North America, and expanded
its lineup to include a wide range of food products. By promoting
bread, the company helped develop a wider and more interesting
selection of food in Japan.
Yamazaki Baking has been making bread for more than half a
century. The company's rigorous quality controls, latest technologies
and entrepreneurial spirit are all designed to provide customers
with a wide range of bread, including loaf bread, sweet buns,
donuts, hard rolls and Danish pastries.
Every year, Yamazaki Baking develops more than 1,000 new bread
products, keeping pace with a market characterized by short
product lifespans. Yamazaki Baking recognizes that it must
have an accurate understanding of consumer preferences and
develop new products accordingly in order to keep offering
customers new and delicious tastes. Yamazaki employees are
encouraged to participate in the development of new products.
The Bread Division keeps a close watch on the market, always
ready to introduce technical innovations to achieve exciting,
new adventures in taste. |
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