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The processed bread and prepared rice business of the Yamazaki Baking Group has developed the unique Cool Delica system, which delivers high quality products under constant temperature control from manufacturing to distribution and sales. This business has experienced great growth to become the companyfs fourth major business area, following breads, and Japanese and Western confectioneries.
In July 2003, in order to astutely respond to changes in the processed bread and prepared rice market, and to achieve further growth and development, Yamazakifs Cool Delica business was integrated into the operations of Sun-Delica Co., Ltd., a specialized producer and distributor of processed bread and prepared rice. Through this integration, the Yamazaki Baking Group has established an efficient production, sales and management system for its processed bread and prepared rice business, with Sun-Delica Co., Ltd., at its core, selling approximately 100 items such as boxed lunches, rice balls and sandwiches through a wide range of outlets such as their own nationwide Daily Yamazaki and Yamazaki Shop stores as well as other major convenience store chains.
Yamazaki Baking has developed special sandwich bread by utilizing its strengths as a bread producer. The secret to the great taste of the companyfs prepared rice and processed bread products is starting from scratch and bringing out the original taste of each ingredient. This is the key to making true value-added food products.
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